In this post, Doug explains the significant ecommerce opportunity for large audience platforms, the specific hidden challenge of ecommerce infrastructure, the pitfalls that snag all marketplaces when recruiting merchants (brands), and his ideal solution for solving these challenges in an elegant way.

You can now build a seamless and integrated purchasing experience that allows customers to complete their purchase inside your digital media platform without being redirected to external websites or third-party payment gateways. That’s right, your audience can discover products, select items, and make payments, all without leaving a platform.

In the final post of our series on the anatomy of native checkout we’ll answer a fundamental question: why should any given product or digital experience go through the process of building and offering a native checkout in the first place?

In this post, we will dive deeper into the topic of delivering Embedded Checkout, which is an essential part of any successful ecommerce experience.

This is the first of a four part series we’ll be publishing on the anatomy of native checkout.  In this series, we’ll answer key questions about creating scalable native checkout in any digital experience.

Many audience platforms turning to commerce as a way to drive the continued growth of their business and add utility to their products.  But they are falling into a dangerous trap.

Six of the trends that we observed at this year’s NRF and how we think they may evolve in the future.

The evolution of the ecommerce API landscape since its inception, and why that history matters for channels and merchants today.

Taylor Brandt is an investor at Headline, an early-stage fund that invests in category-defining names like Acorns, Bumble, Gopuff, Sorare, and The RealReal. Her own active investments include Swell, Tydo, and Violet. 

Matt Scott is a Managing Partner at Basecamp, a pre-seed and seed fund by the Alumni Ventures Group. Prior to Basecamp, Matt was a three-time founder and operator of venture-backed, acquired startups, and was a member of the corporate venture practice at Nike.

I had the good fortune to attend Shop Talk this year. I saw some great presentations, had some really interesting conversations, and most of all got to spend several days going deep on what I love most: building the future of ecommerce.

We're excited to announce that Violet has just received our Type II SOC 2 Compliance Certification for Security and Availability.

Brian Sugar is a founder and partner at Sugar Capital. Along with his wife Lisa Sugar he founded PopSugar, a female-focused lifestyle brand with over 32 million fans and followers.

his article looks at the changing landscape of marketplaces and Violet’s role in enabling their future. 

This is the first in our three-part series on ecommerce API integrations: what they are, how they’re changing, and who’s innovating in the field today.

Paul Strachman is a Partner at Red Sea Ventures, the New York-based firm investing in early-stage tech companies in next-generation commerce. Its portfolio includes Allbirds, SweetGreen, Prose, Nest, Convoy, Clyde, and AccrueSavings among others.

There are three pretty seismic shifts occurring that we think will not only make Violet an essential link in everyday e-ommerce, but will change the expectations of shoppers everywhere.

At Violet we have a front row seat to the challenges of trying to sell products and services online. One of the most common challenges we encounter is what we call manual re-ordering.

In this article, we’ll go over how channels and merchants have interacted in the past, how they’re changing, and the opportunity to connect and empower them like never before.‍

Violet’s living ecommerce glossary: a set of key terms and definitions that ground the future of ecommerce in a common understanding and a shared vision.

We're excited to announce that we've closed a $10M Series A led by Klarna, with participation from Sugar Capital, Lachy Groom, and Red Sea Ventures, who led our $3M seed round just 3 months ago.

We're pleased to be one of the official partners Instagram is using to bring native checkout to Merchants. 

Merchants have products but limited eyeballs. Channels have eyeballs but no products. We’re here to break down the walls between the two. Let’s open up the possibilities for commerce on any device, in place, at any time.

Welcome to the first unified API to connect Merchant and Channels seamlessly. But how do these two things connect, and why is important?

Have you ever been deep in your social media feed when suddenly a really well targeted ad pops up and you swipe or tap to “buy”? We take issue with those three letters in quotations, ”b-u-y”.